# Mate (mate.direct) > Mate is a multilingual client-path builder for small businesses. Owners create short question-paths ("client paths") that guide a visitor through a few steps and end in a real conversation on WhatsApp, Telegram or iMessage — turning traffic into chats instead of lost clicks. Paths are AI-assisted, published as a public link, and available in 8 languages. ## Product - [Mate — home](https://mate.direct/): What Mate is, how client paths work, features and pricing. - [About](https://mate.direct/about/): Mission and motivation — why the customer journey should end in a conversation. ## Tips (help articles) - [Tips](https://mate.direct/tips/): Practical guides on building better client paths and getting more replies. Articles are authored once and AI-translated into all 8 languages. ## Legal - [Privacy Policy](https://mate.direct/privacypolicy/): How Mate handles personal data. - [Terms of Use](https://mate.direct/termsofuse/): Subscription, cancellation and usage terms. - [Cookie Policy](https://mate.direct/cookies/): How Mate uses cookies and similar technologies. - [Accessibility Statement](https://mate.direct/accessibility/): Mate's accessibility commitment and how to report issues. ## Notes - Languages: en (default), ru, ar, he (RTL), de, es, fr, th. Non-English pages are served under /{locale}/ with hreflang alternates. - Sitemap: https://mate.direct/sitemap.xml