Your header needs four things: what you do, for whom, where, and one link with a promise of results. Everything else, including slogans and the year of establishment, takes up space and adds no value.
Main Points
The first line should state the service, not the mission.
City or area is essential for local businesses.
One link for one action.
Next to the link, provide a promise, not "contact us".
Why is the header read in two seconds?
A person arrives at your profile from recommendations or search and decides one thing: should they stay or go? They are not studying you; they are checking for a match. Anything that doesn't help them match works against you. Therefore, phrases like "team of professionals" and "individual approach" are useless: everyone writes that, and it’s impossible to distinguish based on them.
What to Include in Four Lines?
Line | Content |
|---|---|
First | Service and target audience |
Second | City, area, or travel |
Third | One distinction or condition |
Fourth | What happens after clicking the link |
The third line should not be a benefit but a specific detail: "open until 10 PM", "travel within the city", "book for tomorrow".
Where to Link?
To a chat, not to a website or a list of eight buttons. The person is already interested; an extra screen between interest and action costs you leads.
A link to a short path works better than a plain chat: the client answers two to five questions and reaches you with a ready message, not an empty "hello". That’s how Mate works.
What to Write Next to the Link?
Not "contact us" or "more details". The line should promise a result and state the action's price: "Answer 3 questions to find out the price" or "Book in a minute, no calls needed". People are more likely to click when they understand what awaits them behind the link and how long it will take.
What Should Not Be in the Header?
Slogans and missions: everyone writes them.
Year of establishment: it provides no value to the client.
Rows of emojis instead of words.
Three links: it scatters attention.
Hashtags: they are not searched in headers.
Frequently Asked Questions
Should I include the price in the profile header?
A range helps, but a specific price usually does not. A line like "from 200" filters out those who are not within your budget, saving time for both parties. The exact amount will still be discussed after clarifications, and it will quickly become outdated in the header.
What is more important: name or service?
Service. The name is searched by those who already know you, and they are in the minority. The profile name should combine the service and city, making it easier to find you within the social network.
How many emojis are appropriate?
One or two as line markers, no more. An emoji instead of a word saves characters, but a row of five reads as noise and decreases trust, especially in services where precision is important.
Should I use a multi-link service?
Usually not. A list of eight buttons adds a screen between interest and action, and people don’t want to choose. One link to the main action works better; the rest can fit in the description.
How often should I change the header?
Change it when your offer or workload changes, not on a schedule. It’s useful to check once a season that your working hours and conditions are still relevant: an outdated line costs more than its absence.
What to write in the WhatsApp Business profile?
There are specific fields: name, category, address, and working hours. Fill them out completely; it’s the first thing a person sees before your response. The profile is set up in the WhatsApp Business section.
